This project was developed to support the long-term economic vitality of Oakridge, Oregon, by increasing tourism and promoting the town’s outdoor assets. University of Oregon Marketing Strategy students conducted in-depth research and created actionable marketing strategies tailored to the community’s needs and opportunities. The goal was to generate realistic, low-cost recommendations that elevate Oakridge’s visibility, […]
Read More… from Elevating Oakridge: A Tourism Marketing Initiative
The purpose of this report is to provide the Oakridge Municipal Court staff with the necessary information to administer the Oakridge Municipal Court Community Service Program and maintain it over time. This report includes steps, guidelines, and forms that the Court staff could use to administer the program in partnership with agencies and work with […]
Read More… from Oakridge Municipal Court Program Policy Report
In early 2025, University of Oregon School of Journalism and Communication students conducted an information needs assessment to better understand the local news and civic information flow of Oakridge. In partnership with the Sustainable City Year Program, Agora Journalism Center, and the City of Oakridge, students sought to understand how Oakridge’s needs align with the […]
Read More… from Engaged Journalism: Assessing the Information Needs of Oakridge
This project addresses the City of Oakridge’s capital improvement planning and potential funding sources for the city’s aging infrastructure, focusing primarily on the wastewater treatment facility (WWTF). Throughout the term students and faculty toured the WWTF, and other locations and produced a SWOT (Strengths/Weaknesses/Opportunities/Threats) analysis. After aggregating and organizing best practices research from comparable communities […]
Read More… from Wastewater Treatment Facility Analysis and Capital Improvement Plan Development
A team of students in Advanced GIS conducted a two part project to support GIS development needs and application for the City of Oakridge. First, students conducted a comparative analysis of four leading open-source Geographic Information Systems (GIS) products. Given that Oakridge uses open-source GIS software for their planning work, staff sought clarification on what […]
The City of Oakridge acquired the Oakridge Industrial Park (OIP) in the mid- 1990s and still owns 13 parcels that are available for sale or lease. The City would like to develop a strategic marketing program for the OIP, leveraging industrial and commercial market trends to target specific industrial sectors. SCYP partnered with the Oregon […]
AbstractWith the goal of introducing new housing types into a city primarily comprised of single-family dwellings, architecture students designed middle-density housing for the City of Oakridge. The course explored various dwelling typologies that fall under middle-density housing and looked at multiple strategies to integrate new dwelling types into established Oakridge neighborhoods. Students outlined their design […]
Read More… from Introducing Middle Housing in the City of Oakridge
AbstractThe Marketing Management class undertook detailed analyses of four businesses integral to Oakridge’s identity: Trans Cascadia Excursions, Mill Pond Station, The Campfire (Cowgirl Cook’n), and Brock’s Wood Lot. Each project examined these businesses’ unique challenges and opportunities, culminating in tailored marketing strategies and operational insights to help them thrive in their respective markets. This report […]
Read More… from A Marketing Blueprint to Enhance Local Businesses in Oakridge