Discipline: Journalism

Bike Walk Roll- City of Redmond

Students in professor Margy Parker journalism class developed a short-term, mid-term, and long-term recommendations to promote biking, walking, and rolling in Redmond. Read the final student report delivered to the local gov/community partner. Sustainable City Year Program Contact Info Megan Banks Sustainable City Year Program Manager mbanks@uoregon.edu (541) 346-6395 University Faculty Contact Margy Parker Journalism […]

Strategic Public Relations Plan: Springfield’s Adopt-A-Waterway Program

Springfield believes that most pollution by residents can be attributed to a lack of awareness and have tasked this class of Journalism and Communications students to conduct a public relations campaign and make recommendations on which characteristics of the Adopt-A-Waterway program would be most appealing to residents. This report contains a Strategic Public Relations Plan […]

Strategic Public Relations Plan & Client Materials

Over 10 weeks, a team of students in J454, the Public Relations Campaigns class at the University of Oregon’s School of Journalism and Communication, conducted primary and secondary research to enhance their understanding of the Redmond Wastewater Division, how it operates, and its position in the City of Redmond and the larger realm of public […]

City of Redmond Community Engagment Plan

Over the course of 10 weeks, students in Public Relations Campaigns (J454) at the University of Oregon collaborated with City of Redmond officials and staff to identify goals, objectives, target audiences, strategies, and tactics that would help to increase civic engagement among the residents of Redmond. The ultimate goal of the project was to create […]

Wikiup Junction Community Advisory Council

Nestled along U.S. Highway 97 in Central Oregon lies the city of La Pine. With a population of around 2,000, La Pine is a smaller city in Oregon. It is also one of the state’s newest cities: La Pine was incorporated in 2006 as a part of Deschutes County. La Pine is an emerging city […]

Marketing Proposals for Monticello School District

In the past few years, the Monticello School District has been benefitting from the State of Wisconsin’s open enrollment policy, meaning that more students living in the district are attending Monticello than are going to schools in other districts. This is important to maintaining the school’s resource base. One goal of the messages produced for […]

Lane Transit District West 11th Expansion Communication Assessment

In the fall of 2012, LTD engaged a team of 10 public relations students from the University of Oregon to conduct research to determine why there was such strong opposition to the proposed BRT expansion project along West 11th Avenue in Eugene, and how LTD’s communication strategies and techniques could be improved. Read the final […]

Promoting Employment Opportunities with the Metropolitan Council

College students are often unaware of the wide range of employment and career opportunities available to them when they graduate. This is also true with government agencies like the Metropolitan Council. The Metropolitan Council would like students to help develop a strategic communications plan to promote the Council as an employer for recent college graduates. […]

Marketing Proposals for Green County Development Corporation

After recognizing Green County’s labor shortage, our agency is focusing on addressing this issue through the implementation of a variety of strategies. The campaign we plan to execute has two main elements, including the creation of a promotional brochure and the re-structuring of the Green County Development Corporation website. Both elements will compliment one another, […]

Concepts and Tools for Data Analysis and Visualization

University of Wisconsin-Madison students in Journalism 677: Concepts and Tools for Data Analysis and Visualization (fall 2017), created visualizations to help Dane County analyze massive amounts of data. The visualizations help the county better understand which residents have the greatest need, where they are located, and whether they have sufficient access to services. Read the […]

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