Social Media Strategy and Policy

With the constant evolution of technology, it is vital for organizations to incorporate a strategic approach to social media into their marketing plans to effectively connect with target audiences in new ways. Social media provides an excellent outlet for municipalities to build relationships with their community and grow their economic sector. However, it is imperative […]

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Multi-Generational Community Engagement (2/2)

The city’s mission is to improve the lives of the people they serve, and its vision is to be the community of choice for residents, businesses, and employees. Additionally, the city’s Strategic Plan and Balanced Scorecard are designed to drive performance throughout the organization towards one common objective – improving the community experience. The results […]

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Multi-Generational Community Engagement (1/2)

The city’s mission is to improve the lives of the people they serve, and its vision is to be the community of choice for residents, businesses, and employees. Additionally, the city’s Strategic Plan and Balanced Scorecard are designed to drive performance throughout the organization towards one common objective – improving the community experience. The results […]

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Sustainable Facilities Plan

Growing a culture of sustainability throughout a city can be logistically difficult without hiring a sustainability director, but cities can begin making strides within their current operating systems. With the planned renovation of the Field Operations Campus, Glendale is currently presented with a unique opportunity to decrease its impact on climate change while creating new […]

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Mosquito-Borne West Nile Virus in California and Policy Considerations for the City of Pacific Grove

West Nile virus (WNV) is a potentially life-threatening illness spread through the bites of infected mosquitoes (Huang et al., 2019). WNV has been active in California since 2003 after its introduction to the United States. WNV currently occurs sporadically in Monterey county according to the California department of public health. Neighboring counties have shown a […]

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Impacts of Urban Sprawl on Monarch Butterfly Populations Along the California Coast

The California coast was once a breeding ground for hundreds of thousands of monarch butterflies on their migratory journey, but over the past few decades there has been a dramatic decline in overwintering populations in California. As California’s population has continued to increase to nearly 40 million, urban sprawl has affected many ecosystems and natural […]

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Sustainable City Year Program: Active Transport on the Monterey Peninsula

This study sought to assess the components necessary to improve the bikeway infrastructure of California cities to support the recommendations that a Fall 2019 Environmental Studies Capstone group made to the city of Pacific Grove. The recommendations include the implementation of more Class II bikeways throughout the city as they are an efficient and cost-effective […]

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Chemical Storage Tanks Managemet Plan

From water treatment to backup power generation for fire departments and police stations, Aboveground Storage Tanks (ASTs) are used to store a range of chemical agents necessary for a wide variety of local governmental functions. For this reason, it is critical that cities use and maintain ASTs efficiently and safely for their residents, the environment, […]

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Transit Circulator Best Practices (1/2)

Choosing viable transportation options for everyday activities is a big step in decreasing an individual’s carbon footprint and leading a more sustainable lifestyle. Every day, people opt to use public transit, ride a bicycle, or carpool to decrease their carbon footprint. In many cases, though, an individual’s ability to practice sustainable transportation can only be […]

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Smart City Technology Feasibility Study (2/2)

Smart city technologies comprise innovative advancements embedded in the urban fabric that is designed to improve citizens’ quality of life and increase connectivity across communities, both in a city’s current state and as it evolves into the future. Through safety enhancement, public space renovation, service improvement, and so on, the potential role of new technology […]

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